Behavioural Economics : Psychology, Neuroscience, And The Human Side Of Economics
David Orrell · 2021 · Book Haven
$17.50 (€15.80 | £13.19 | ¥2,796)
Icon Books 2021 Paperback 181 The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the rea...
