ANDREWS, LES — Post Office Direct Mail Handbook

Exley Publications Ltd. 1984. (ISBN: 9780905521800). Hardcover, 22cm A5. Hardback no D/J in good condition. A "bible" of direct mail from the former direct mail manager of the British Post Office, so he should know what he is talking about. Deals with all aspects of direct mail campaigns from planning, design, buying mailing lists, production, monitoring etc. A must for all businesses that use this method of promotion. Used: Acceptable/faded red spine.