RASHID - Rashid, Karim: — Karim Rashid. Evolution

2004 ( x cm), 272 pp. English text, numerous colour ills., hardbound. BOOKSALE 2018: 52,80 NOW € 22,50 - Karim Rashid is redesigning the world we live in one design at a time, or in Karim's case, thousands of objects at a time. As one of the most prolific designers of his generation, Rashid is largely credited with bringing design to the masses. His best-selling Oh Chair and Garbo trash can brought the supple curves and bright colors of high design into millions of living rooms and home offices around the world. In this book, Rashid explains his varied approach to design (and life) through evocative, thought-provoking essays and lush, full-color treatments of his latest designs. This book illustrates how Rashid has helped popularize design and made it accessible to a wider audience. From fragance bottles to cyber-couture fashion, his designs embrace the present and look forward to the future, imagining how design can make life better, easier, and more enjoyable. Comfort and pleasure are part of the consumer experience and Rashid relishes his responsibility to satisfy these needs. The products contained within are all new designs and are represented through photographs, drawings, and photo-realistic renderings showing the final products, many published for the first time in book form. The photographs are often pared with never-before-seen sketches from the designer's personal sketchbooks and illuminate Rashid's design process. Karim Rashid opened his own design practice in New York City in 1993 and has gone on to work for a wide array of clients around the world, including Umbra, Idee, Issey Miyake, Prada, Armani, and Sony. He lectures across the globe and sits on design juries for many of the top academies and prizes. He is one of the most well-regarded, prominent, and prolific designers in the world.