MACLEOD, JEAN S. — Return to Spring

New York, NY: Harlequin Books, 1971. 1st American Edition; 1st Printing. Paperback. ISBN: 037301466X. Mass Market PB. This is a mass market paperback book. The book is in Very Good condition and was issued without a dust jacket. There is some light rubbing and wear to the corners and spine ends of the book covers. The text pages are clean and bright. There is a previous owner's inked initials on the front endpaper and an inked check mark on the inside front cover. The text pages are clean and bright. "As North American booksellers were reluctant to stock mass-market paperbacks, Harlequin chose to sell its books "where the women are", distributing them in supermarkets, drug stores and other retail outlets. The company focuses on selling the line of books as a brand name, rather than individual titles. Headed by Larry Heisey, the marketing team modelled its techniques on those of Procter & Gamble. As well as selling through retail outlets, Harlequin established a direct marketing division taking as its inspiration the systems used by Reader's Digest. Rather than traditional advertising, the company focused on giveaways. A sampling of books within a line would be given away, sometimes in conjunction with other products, in the hopes that readers would continue to buy books within that line. Harlequin Reader Service sold directly to readers who agreed to purchase a set number of books each month. " (from Wikipedia) ; Vol. 1466. Very Good .