W. G. Briggs — Prism

London, W. G. Briggs and Co, 1935 . First edition. Cloth. The very scarce 1935 volume of the commercial art periodical 'Prism', signed by W. G. Briggs, and illustrated in colour throughout. The very scarce 1935 volume of this commercial art periodical, which celebrated commercial art and printing techniques in early 20th-century Britain.Flat signed by Briggs, whose firm this periodical advertised.The periodical serves as both a showcase and technical manual, highlighting the craftsmanship of advertising design, typography, illustration, and photographic reproduction.Prism was intended to demonstrate the capabilities of W. G. Briggs & Co. Ltd. a prominent London-based printing firm, who produced this publication to serve as promotional material.With all ten issues of the periodical published this year present within the volume. Illustrated in colour throughout. In the publisher's original cloth binding. Externally, excellent, with small handling mark to tail of rear board. Rear hinge strained, with board firmly held. Internally, firmly bound. Pages generally clean and bright. Very Good . Ill.: Not Stated. Very Good .